Reduse - Reuse - Recycle - Spread the awareness

A friend who works for a NGO asked me for a favor.. to create an awareness poster and I said 'anything for a friend with a good cause' :D

I showed him few other posters which I had made previously for the AIDS awareness -'Don't Let AIDS Affect You' and 'Dont Let AIDS Affect You - Part 2'. But he wanted something for Recycle.

Its was an amazing opportunity to be my max creative self. Why? Well, he didn't even had any copy/text so I had my freedom.

Then I came with the idea of crumpled paper. While shooting the paper I found few color pencils in the studio. How lucky! :P They definitely added the charm to the poster, don't you think?

The font color is purposely kept of a darker shade and not as colorful as the pencils would suggest. Because recycling is an serious issue which needs to have a bold impact and can't be taken lightly. Which was difficult to achieve with the colorful fonts.

Now I have sent this to my friend and its all good to go.

For you guys, if you want to use this poster, you can download it from here. Spread the awareness!

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